Green Thumb Industries Announces Launch of Leading Cannabis-Infused Social Tonic Brand Cann

• Green Thumb and Cann Previously Announced Partnership to Bring California’s #1 Selling Cannabis Beverage to Illinois and Beyond
• Cann Offers Portfolio of Micro-dosed Social Tonics, Low in Calories with All-Natural Ingredients
• Cann Available at Rise™ Dispensaries and Select Cannabis Stores Throughout Illinois

Green Thumb Industries Inc.(CNSX: GTII) (OTCMKTS: GTBIF), a leading national cannabis consumer packaged goods company and owner of Rise™ Dispensaries, announces the launch of Cann, a leading cannabis-infused beverage brand, in Illinois. Green Thumb and Cann previously announced a partnership to bring the beverage brand to Illinois and New Jersey with plans to expand to additional markets.

Cann is now available at all Rise™ Illinois dispensary locations (excluding Mundelein), as well at Ascend, Moca and MedMen retail stores. Rise Joliet (Colorado), Rise Lake in the Hills and Rise Niles will also host a Cann pop-up store through August with an on-site Cann brand ambassador to answer questions about the newly available cannabis social tonics.

The cannabis beverage category is expanding as adults seek alcohol alternatives, and Cann delivers a superior experience. We see Cann as a substitute to seltzers, wine and beer for new cannabis consumers looking to reduce or replace alcohol but still want the familiar social interaction of sharing a drink with friends and family. If you don’t like hangovers, this is for you.

Green Thumb Founder and Chief Executive Officer Ben Kovler

Cann’s social tonics are low in sugar and calories and contain no preservatives or artificial sweeteners. Each drink is made of all-natural juice (not from concentrate), herbs, organic agave nectar, and micro-doses of cannabis CBD and THC extract designed to be similar in strength to a glass of wine or a light beer. Cann is available in three creative flavors: Lemon Lavender, Grapefruit Rosemary, and Blood Orange Cardamom and are sold in 6-packs of 8-ounce cans.

“Since we launched in 2019, consumers in Illinois have been reaching out daily to ask when Cann would be available in their state,” said Jake Bullock, Co-Founder of Cann. “We are thrilled to finally be able to introduce our micro-dosed social tonics to the state of Illinois and to share this delicious, innovative alcohol alternative to more future Cann Fanns.”

The brand got its start in Venice, California in 2019 and became a quick local favorite for those in Hollywood due to its appeal to the growing number of entertainers and media personalities looking for healthier alcohol substitutes that still come with a fun social buzz. Unlike traditional cannabis products, Cann has gained broad appeal with the elusive mainstream or “canna-curious” consumer due to its clean ingredients and low THC level.

“In a newly recreational market like Illinois, there are many uninitiated cannabis consumers who want to start with a low-dose option,” said Cann co-founder Luke Anderson. “At just 2mg of THC per serving, Cann is one of the only products on the market that is enjoyable for even the most timid first-timer, so it presents a unique opportunity for dispensaries to earn trust and loyalty rather than sending them back to the liquor store where they likely came from.”

Adult-use cannabis sales in Illinois in March 2021 broke previous records at more than $109 million and medical sales reached over $35 million. Cannabis sales in Illinois totaled more than $1 billion in 2020 following the legalization of adult-use cannabis beginning January 1, 2020. The state of Illinois collected $175 million in tax revenue from cannabis sales in 2020 and is on pace for over $350 million in 2021 based on tax receipts so far this year.

In addition to launching Cann in April, Green Thumb is commemorating the one-year mark of cannabis being deemed essential amid the COVID-19 pandemic with a “Year of Essential” 4/20 campaign including promotions, giveaways and a live online conversation with Lizzie Post, author of “Higher Etiquette,” on April 19 at 4:20 pm PDT.

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