Google‘s acquisition of Fitbit is brilliant and plays to the new space race. It’s not planetary, or planograms, or a restaurant securing the sunny corner. This space race is to secure prime ‘app’ positioning earned through value and frequency of use. The reward is monetizing the hyper-personalized data.
Fitbit primary application is to quantify steps. A user frequently checks progress throughout the day and can even gamify against others. However, with #Google it’s potential is endless.
#Fitbit can ladder into personalized health care, insurance or loyalty discounts for a healthier lifestyle. Telemedicine, prescriptions, buying supplements, even food.
Exercise clubs, bikes, adventure tourism, sneakers and lots of other ‘bits’.
Fitbit extensions – smart pillows, pollution reader, Fitbit of fun family challenges, entire town challenges. Why not a concierge with immediate access to online healthcare, calibrated to your ‘up to the second’ fit health records?