Nevis Brands: A First Mover In Hemp Beverages
Hemp-based THC beverages are rapidly redefining the cannabis landscape, offering a federally legal, buzz-inducing alternative that’s slipping into liquor stores and grocery aisles across the country. John Kueber, CEO of Nevis Brands, gave us an industry perspective on this hot trend and how it’s potentially poised to overthrow alcohol as the consumer choice of a new generation.
Nevis Brands Inc is a Seattle‑based company that develops and sells hemp‑derived THC beverage products—most notably the high‑dose Major™ brand and a wellness‑oriented Happy Apple™ line—in regulated US cannabis and consumer markets. Nevis Brands is traded on the Canadian Stock Exchange: NEVI and on the US OTC Exchange: NEVIF.
One of Nevis Brands’ most recent coup was launching Major™ in the state of Illinois as well as finding new distribution for Happy Apple™ in North and South Carolina. John Kueber, CEO of Nevis Brands, commented, “It’s an exciting time for Nevis as we grow our Hemp Derived THC business alongside our regulated markets.”
Some key things for investors to think about:
Why beverages? Why now?
Beverages are still relatively nascent in the cannabis space, but they offer strong consumer appeal—particularly as a social, hangover‑free alternative to alcohol, and especially to the younger demographics. They also fit well with Nevis’s formulation and consumer experience expertise.
What makes Nevis confident it can lead long-term?
Their outlook rests on a few pillars:
- First-mover advantage in hemp‑derived THC beverages with a proven brand formula
- High gross margins
- A capital-light, scalable model combining licensing and direct‑to-retail distribution
In their Q1 2025 earnings report, Nevis Brands generated revenue of $416,355 in Q1 2025 VS $258,155 in Q4 2024, an increase of 61% over the prior quarter. Their cost of goods sold were $92,663 for a Gross Profit of $323,722 and gross Margin on 78%.
If the federal government clarifies or tightens hemp rules, Nevis could be exposed in those jurisdictions that currently allow hemp THC. On the other hand, if broader legalization or clearer harmonization emerges, it may create a pathway for their regulated cannabis brands as well. Nevis appears positioned to pivot either way depending on federal direction.
