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Hemp Reaching More Consumers Than Ever – VP of Edibles.com

By Shadd Dales On Sep 19, 2025

Today on the Trade To Black podcast, we’re talking about the nationwide expansion of Edibles.com, how hemp-derived THC is reaching more consumers than ever, and what this means against the backdrop of federal reform debates and new state-level actions like Governor Greg Abbott’s executive order in Texas. Host Shadd Dales and co-host Anthony Varrell have a conversation with Thomas Winstanley, Executive Vice President of Edibles.com.

Governor Greg Abbott’s recent executive order in Texas confirmed that hemp-derived edibles and beverages would not be affected by restrictions, creating momentum for further growth in this segment of the hemp industry. Against that backdrop, Thomas Winstanley, Executive Vice President of edibles.com, joined the podcast to discuss policy changes, market expansion, and the future of hemp-derived THC.

Winn Stanley described conversations in Washington as “evolving rapidly,” with House and Senate staffers increasingly informed about distinctions between intoxicating hemp products, synthetics, and THCA flower. Members of Congress, including James Comer and Rand Paul, have emerged as key champions of hemp commerce. He added that 2026 may be pivotal, with either a federal framework established or further delays.

With hemp sitting at this intersection of convenience, wellness, and policy risk, this conversation looks closely at both the opportunities and the uncertainty shaping one of the fastest-moving sectors in the US. Together they discuss how the platform scaled from a Texas pilot to covering more than 65% of the US, the partnerships with top brands like Wana, Wyld, and Kiva, and how same-day delivery and wellness-driven marketing are reshaping mainstream consumer adoption.

This episode also tackles the regulatory landscape head-on. From the Farm Bill debate in Congress to Governor Abbott’s crackdown in Texas, Winstanley lays out how Edibles.com navigates risk, balances national shipping with local fulfillment, and positions itself in a market often described as the “shadow cannabis industry.” For cannabis operators, hemp farmers, and investors alike, this is a clear look at how one company is betting big on hemp-derived THC in 2025.

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Shadd Dales

Shadd Dales is the Founder and President of The Dales Report and has an extensive background in the business media industry.

His work translates into over 15 years in mainstream media that included roles with BNN Bloomberg, CTV Properties and the iHeart Radio Network.

Shadd is considered one of the leading on air talents in both the cannabis and psychedelic space and has interviewed some of the most notable CEO names in the industry.

Shadd’s vision is to establish a content platform that is equivalent to a mainstream broadcast produced in a format that is relevant for today’s investor.