BevCanna Further Strengthens CPG Expertise with the Addition of Former Colgate and SC Johnson Executives to the Team
The appointment of Raffael Kapusty and Bill Niarchos to VP of Sales roles will accelerate the Company’s CPG expansion
Diversified health and wellness, beverage and natural products company, BevCanna Enterprises Inc. (CSE:BEV,Q:BVNNF, FSE:7BC) announced today that it has added two veteran CPG senior sales leaders to the organization. Raffael Kapusty will join the company as Vice-president of Sales and Insights and Bill Niarchos will hold the role of Vice-president of Sales and Sales Operations.
Ms. Kapusty and Mr. Niarchos will play a critical role in the BevCanna’s transformation into a diversified beverage and natural products company, working in tandem to lead the Company’s domestic and international sales execution and scale the points of distribution. Priorities will include further bolstering BevCanna’s white-label clientele and expanding its international CPG distribution network of Canadian and U.S. big box retailers.
We are very excited about Raffael and Bill joining the team and further strengthening our CPG expertise. As we continue our transformation into a diversified beverage and natural products company, we’re adding capabilities in a number of key areas, and Raffael’s and Bill’s extensive experience across the North American retail sector will be invaluable to us as we move ahead with our expansion strategiesMelise Panetta, President of BevCanna
About Raffael Kapusty
Raffael Kapusty is an accomplished CPG industry leader with more than 25 years of experience in both the Canadian and U.S. retail spaces. Most recently, Raffael led sales and marketing at Ice Age Glacial Water Company, successfully growing points of distribution in the natural products sector and expanding into mainstream grocery.
Prior to Ice Age Glacial, Raffael held a number of progressively senior sales and insight roles at Lassonde, a North American leader in the sale of fruit and vegetable juices. As a ‘Fact Based’ seller, connecting category, consumer and customer, she developed and executed profitable customer solutions aligned with retail strategies, and was successful in growing both branded and in-house portfolios.
With a solid foundation at ACNielsen Canada (NYSE:NLSN), Raffael has developed a deep understanding of the CPG space, working with over 100 leading Canadian & global CPG manufacturers. She has also held senior category and key account management roles at Kruger (NYSE:KR), SC Johnson and Unilever Canada (NYSE:UL).
About Bill Niarchos
Bill Niarchos has over 20 years of experience in the CPG goods industry/retail environment. In his most recent role as Director of Sales with Bayer Consumer Health, Bill managed the strategic direction and growth of Loblaw & SDM.
Prior to his position with Bayer (ETR:BAYN), Bill held a number of progressive roles at Colgate Palmolive (NYSE:CL) for more than 14 years. Bill is experienced in managing trade channels in various capacities, including as National Account Manager – Walmart (NYSE:WMT) and Costco (NASDAQ:COST), Director of Sales – Drug Channel, Director Customer Development – Mass and Club and Director of Customer Development – Loblaw Companies Limited (TSX:L) (including SDM).
Previous to his tenure at Colgate Palmolive, Bill worked with The Great Atlantic and Pacific Company (Dominion and Food Basics) as a Category Manager. He managed total revenues, net and gross profits for all in-aisle, and seasonal programs for a number of grocery categories. Bill was also employed by Loblaw Companies Limited where he gained the knowledge, experience and infrastructure in relation to the retail environment.
About BevCanna Enterprises Inc.
BevCanna Enterprises Inc. (CSE:BEV, Q:BVNNF, FSE:7BC) is a diversified health & wellness beverage and natural products company. BevCanna develops and manufactures a range of plant-based and cannabinoid beverages and supplements for both in-house brands and white-label clients.
With decades of experience creating, manufacturing and distributing iconic brands that resonate with consumers on a global scale, the team demonstrates an expertise unmatched in the nutraceutical and cannabis-infused beverage categories. Based in British Columbia, Canada, BevCanna owns a pristine alkaline spring water aquifer and a world–class 40,000–square–foot, HACCP certified manufacturing facility, with a bottling capacity of up to 210M bottles annually. BevCanna’s extensive distribution network includes more than 3,000 points of retail distribution through its market-leading TRACE brand, its Pure Therapy natural health and wellness e-commerce platform, its fully licensed Canadian cannabis manufacturing and distribution network, and a partnership with #1 U.S. cannabis beverage company Keef Brands.
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