Biden’s Marijuana Reform: A Strategy to Engage Young Voters

The TDR Three Takeaways for Biden:

• Biden focuses on marijuana reform to appeal to young voters, highlighting its importance in engaging this crucial demographic. 
• Reclassifying marijuana under federal law forms a key part of Biden’s strategy to regain the support of young voters. 
• Despite mixed opinions, Biden’s incremental steps towards cannabis policy reform aim to boost his standing among young voters. 

President Biden is actively working to attract young voters by reforming marijuana policies, recognizing this group’s pivotal role in securing electoral success. Recent moves to reclassify cannabis under federal law reflect Biden’s efforts to engage this demographic, which has shown signs of waning support in recent polls. Vice President Kamala Harris’s advocacy for not incarcerating individuals for marijuana use underscores the administration’s commitment to this issue, resonating with a generation raised amidst debates on drug policy reform.

The administration’s approach is informed by data suggesting that younger voters are significantly in favor of relaxing federal marijuana restrictions. However, challenges remain, including legal and regulatory hurdles that make comprehensive reform complex. Reclassifying marijuana would not legalize it nationwide but could ease research restrictions and alter tax burdens for legal cannabis businesses.

Biden’s history of supporting strict drug policies contrasts with his current stance, highlighting a strategic pivot aimed at addressing young voters’ preferences. Despite this, some advocates argue that the administration’s actions are minimal and call for more ambitious measures, such as full legalization.

Efforts to engage young voters extend beyond marijuana policy, encompassing issues like college affordability and climate change. Yet, the focus on cannabis reform highlights a targeted approach to mobilize a demographic characterized by diverse interests but united in their support for more progressive drug policies.

Polls indicate strong support for marijuana legalization across the U.S., with younger demographics leading this trend. Biden’s administration, recognizing the electoral importance of these voters, seeks to capitalize on this support through policy initiatives and campaign strategies aimed at highlighting their commitment to reform.  Want to keep up to date with all of TDR’s research and news, subscribe to our daily Baked In newsletter.