On this episode of the Trade To Black podcast, Shadd Dales and Anthony Varrell break down four major stories that every serious cannabis investor should be tracking right now. First, Brown-Forman CEO Lawson Whiting says cannabis is a risk to the alcohol industry. JAMA Internal medicine has some surprising data in geriatric marijuana use. North Carolina’s governor is looking at reform, and finally, a federal proposal that could cause a major wave in the industry.
We begin with the bold statement from Brown-Forman CEO Lawson Whiting, who recently admitted that legal cannabis is now a legitimate business risk to the alcohol industry. Brown-Forman blames their 5% dip in sales directly on cannabis and cannabis beverages, especially. Younger consumers in their 20s and 30s are driving the shift from alcohol to cannabis, with beverages being a hot trend of consumption. This market trend may be putting companies in the industry to acquire cannabis brands—especially once federal regulations are clarified.
With US cannabis sales projected to reach $37 billion by 2027, we’ll explore how shifting generational habits are not only moving capital and consumption away from booze, they’re moving up in age. In the medical cannabis debate, new data from JAMA Internal Medicine shows a 50% spike in senior cannabis use. UCSF researchers have raised red flags about cardiovascular risks tied to THC.
NC Governor Josh Stein is pushing hard for comprehensive cannabis reform, launching a bipartisan advisory council that could reshape cannabis policy in the South. It gives us a great deal to hope for, despite the dangerous federal proposal that could ban hemp-derived cannabinoids like delta-8 nationwide. If adopted, it could pout thousands of jobs at risk.
Get the facts. Stay ahead of the curve when you tune in to this Friday episode of the Trade to Black podcast.
