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Digital - Business - Media

Curaleaf’s Select Brand and Rolling Stone Expand Strategic Relationship

High-Quality Cannabis Products That Are “Made for Music” Will Expand Accessibility in 2022

Curaleaf Holdings, Inc. (CNSX: CURA / OTCMKTS: CURLF), a leading international provider of consumer products in cannabis, is pleased to announce that its Select brand has reached an agreement with cultural authority Rolling Stone to expand the co-branded Rolling Stone by Select line to additional markets across the US. The cannabis products that are “Made for Music” will launch in California, Arizona and Massachusetts in early 2022.

Rolling Stone by Select

Select, the leading lifestyle brand in cannabis, proudly announced its strategic partnership with Rolling Stone last June when its line of high-quality products celebrating the symbiotic relationship between music and cannabis became available in Nevada. By leveraging Select’s resources and experience creating reliable and consistent cannabis products across different US markets, the beloved products donning the name of the most prominent voice in music and pop culture will be available to more customers.

The products that will launch include three vape offerings curated  by Rolling Stone, which capture the essence of genre-defining sounds in music history: a berry-forward “Overdrive” Sativa, a fruity and calming “Phaser” Hybrid as well as a complex and full-bodied “Reverb” Indica. Each cartridge contains Select’s premium Elite cannabis oil and is housed in its new and proprietary Cliq pod system. These gravity-fed pods encased in durable stainless steel utilize an “auto draw” feature and allow for variable battery voltage, creating bespoke potency experiences tailored to each consumer’s preferences.

We are thrilled to introduce Rolling Stone by Select products to these new markets after receiving overwhelming support from our customers in Nevada. Rolling Stone has been covering cannabis with authentic, hard hitting journalism and amplifying the synergies between music, cannabis, and culture for over fifty years, and we hope this carefully selected co-branded product line continues to destigmatize and normalize cannabis consumption. Select has set itself apart in the vape world by constantly innovating and manufacturing the highest-quality, smoothest cartridges possible, and we look forward to bringing new cannabis experiences to our customers.

Joe Bayern, CEO of Curaleaf

“Entering the cannabis space, we wanted to make sure that we joined forces with a brand that aligned with our core values and delivered the best possible product. We found that in Curaleaf and its Select brand,” said Gus Wenner, President and COO of Rolling Stone. “Our collaboration with Curaleaf celebrates the connection between music and immersive experiences, a connection that is fundamental to the ethos of our brand, and as we enter new markets, we’re eager to continue to elevate audiences’ experiences.”

Rolling Stone by Select products are currently available in dispensaries across Nevada and will soon launch in states such as California, Arizona and Massachusetts. For more information on product availability, please visit https://selectcannabis.com/find-us.

To view the original press release in its entirety click here

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