High Tide Announces Joint Venture with Positive Intent Events to Bring Legal Cannabis to the World of Events
High Tide Inc., the high-impact, retail-forward enterprise built to deliver real-world value across every component of cannabis, announced today that it has entered into a joint-venture with Positive Intent Events (PIE) to establish a leading position in Canada’s nascent cannabis hospitality sector. The announcement follows Alberta’s decision to allow licensed cannabis pop-up stores at adults-only festivals and events.
With 183 Canna Cabana branded retail stores across Canada, making it the second largest cannabis retailer in the world by store count, and the largest in Alberta, High Tide will leverage the strength of its national brand to deliver incredible retail experiences at a broad variety of events and venues, while working with PIE to create additional opportunities for cannabis pop-ups across Canada.
“As Canada’s largest retail cannabis chain, we intend to bring the power of our innovative and disruptive discount club model that has helped us achieve almost 11% market share in the Canadian provinces where we operate, into the nascent world of cannabis sales at adults-only events, such as music festivals, comedy shows, and business conferences. The opportunities keep getting bigger and better for High Tide,” said Raj Grover, Founder and Chief Executive Officer of High Tide.
“Our success has always been grounded in bringing an unbeatable selection of the highest quality products to our customers at the lowest price in the most convenient way possible. That’s why I am thrilled to announce that we are bringing the Cabana experience directly to events where our customers are already socializing. In PIE we have found an event partner that has the regulatory and event planning expertise to support us in executing this vision,” added Mr. Grover.
“Partnering with High Tide allows us to seamlessly grow across Canada as regulations make space for cannabis to be included as part of hospitality and tourism,” said Daffyd Roderick, Managing Partner, Positive Intent Events.
“The positive reception we received at the Edmonton International Fringe Theatre Festival confirmed that the public is very ready to embrace cannabis and make it a responsible part of their entertainment experiences,” added Mr. Roderick.