Jay O’Malley Shares How Raising Brands Drives Growth

We’re back with another cannabis exclusive on The Dales Report, and today we’ll be taking a look at the subject of marketing in the cannabis industry. Jay O’Malley, the VP of Marketing and Research & Development at MariMed, joins us on the show to talk brands and canabis marketing.

The idea of branding is so ubiquitous that many people don’t realize the work that happens behind the scenes to make a product resonate with the market segment they fall into. Believe it or not, those who work in marketing find that building a brand is more than a little bit like raising a child.

We discuss this world of branding and consumer connection, taking an insider view on some of the work that happens behind the scenes. We’ll also find out why consistency and simplicity are so important for marketing. Jay helps us examine some of the challenges and opportunities that come with building a new brand instead of working with an established one.

In the past, we’ve talked about the possibility that beverages might be one face of the future of cannabis. Jay explains some of the branding strategies and potential of centralized bottling model for canna-infused beverages.

Lastly, we explore the challenges of trying to expand a brand into different states, dealing with different local regulations. Since emotional connections through storytelling and education are fundamental in marketing, you may not realize the juggling act that happens behind the curtain. Educating bud tenders, in particular, has some real significance.

State-specific regulations are complex, and need for standardization in the cannabis industry is a hot topic we’ll share our thoughts on. Plus: Could functional mushrooms pose an alternative to alcohol? Tune in to get more insights.


* In accordance with an executed agreement between The Dales Report and MariMed, The Dales Report is engaged with the aforementioned on a 12-month contract for $7,500 per month, with the purpose of publicly disseminating information pertaining to MariMed via The Dales Report’s media assets, encompassing its website, diverse social media platforms, and YouTube channel. Compensation for The Dales Report services involves the receipt of a predefined monetary consideration, which may, on certain occasions, encompass ordinary shares in instances where monetary compensation was not obtained. In such instances where share compensation was received, The Dales Report hereby asserts the right to engage in the acquisition or disposition of such shares subsequent to the conclusion of the aforementioned contractual period, in compliance with provincial, state, and federal securities regulations. Please refer to the “Disclosures” section below, which is to be interpreted in conjunction with this disclaimer.

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