MariMed Inc. Chief Communications Officer On The Importance Of Brands And The Budtender

In this latest cannabis exclusive podcast, TDR Founder Shadd Dales spoke with MariMed, Inc. (OTCMKTS: MRMD, CSE: MRMD) Chief Communications Officer, Howard Schacter about a professional that is very important in the industry—the budtender. After all, it is often the budtender that acts as the primary liaison between consumers and that first point of sale. Howard gets granular on why the profession has always been a focus for MariMed, which in conjunction with building strong brands, has helped build brand loyalty in local markets.

To reiterate, a cannabis budtender is an essential part of the industry, and their role is critical in providing customers with accurate information and recommendations about cannabis products. Budtenders are responsible for guiding customers through their purchase decisions and ensuring they have a safe and positive experience with cannabis.

As the cannabis industry continues to grow, it’s become increasingly important for customers to have access to knowledgeable and experienced staff who can help them navigate the various strains, products, and consumption methods available. Especially for new customers, as budtenders are often the first point of contact for customers in a dispensary or retail setting.

If the budtender does his job correctly and recommends the appropriate products, it increases the likelihood that a customer will be a repeat buyer of the brand. This is the ‘holy grail’ as far as the cannabis operator is concerned.

However, the budtender recommendation means little without a strong brand to back it up. This is where MariMed has put in inordinate amount of focus crafting brands that consumers want, thus standing out from their competitors. Howard Schacter:

We know that if our product delivers—and for us that means great taste, great quality, great experience—you can overcome everything else (tough market conditions), and get people into your funnel, and keep them there buying and buying. So, for us it’s about quality—and what does quality mean. You know, for us that’s about—as I said, great taste but full-spectrum cannabis, all natural ingredients whenever we can use them. It costs more, but delivers what consumers want.

As a testament to the popularity of MariMed products, BDSA sales data last September showed that the company’s Nature’s Heritage brand pre-packaged 1/8 oz flower ranked #2 in sales share and #4 in volume share in Massachusetts.

Click on the embedded link to view more of our latest interview with MariMed Chief Communications Officer, Howard Schacter.

To view our previous cannabis-focused podcast featuring TerrAscend Corp. Executive Chairman Jason Wild, click here.


* In accordance with an executed agreement between The Dales Report and MariMed, The Dales Report is engaged with the aforementioned on a 12-month contract for $7,500 per month, with the purpose of publicly disseminating information pertaining to MariMed via The Dales Report’s media assets, encompassing its website, diverse social media platforms, and YouTube channel. Compensation for The Dales Report services involves the receipt of a predefined monetary consideration, which may, on certain occasions, encompass ordinary shares in instances where monetary compensation was not obtained. In such instances where share compensation was received, The Dales Report hereby asserts the right to engage in the acquisition or disposition of such shares subsequent to the conclusion of the aforementioned contractual period, in compliance with provincial, state, and federal securities regulations. Please refer to the “Disclosures” section below, which is to be interpreted in conjunction with this disclaimer.

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