SLANG Worldwide Appoints Hilal Tabsh as Chief Revenue Officer
SLANG Worldwide Inc. (CNSX: SLNG) (OTCMKTS: SLGWF), a leading global cannabis consumer packaged goods (CPG) company with a diversified portfolio of popular brands, today announced the appointment of Mr. Hilal Tabsh as the Company’s Chief Revenue Officer (“CRO”), effective immediately.
As a 20-year Consumer Packaged Goods (CPG) industry veteran, Mr. Tabsh brings a wealth of experience in leadership, strategy development, and expertise in sales, marketing, and distribution to his new role. Before joining SLANG, Mr. Tabsh worked as a Senior Vice President at BellRock Brands USA, a CPG platform within the global, legal cannabis industry. In this role, he led sales, marketing, and distribution efforts, coupled with the development of the company’s e-commerce strategy, and was able to grow the distribution footprint by 10X during his time in the role.
Mr. Tabsh said, “I’m excited to join the SLANG Worldwide family, known for their legacy of high-quality products and innovation. I’m eager to focus on accelerating consumer reach to SLANG’s superior product portfolio through strategic marketing efforts, as well as outlining a clear winning strategy for retail and expanding our footprint through effective distribution with our partners across North America.”
Prior to this role, Mr. Tabsh was a Co-Founder and Partner at Limitless, a company based in Chicago. He helped develop Limitless lightly caffeinated sparkling water, which grew rapidly and was eventually acquired by Keurig Dr. Pepper in less than three years for an undisclosed amount.
Previously, Mr. Tabsh served eight years as the Head of Sales and Marketing for Red Bull North America, a subsidiary of Red Bull GmbH. In this role, he successfully managed 152 team members under his direct responsibility and over 200 distribution partners that were key to growing the Red Bull footprint across the U.S. He was responsible for partner development, product launches, sales and distribution strategies and goals. Mr. Tabsh also worked for seven years at Red Bull UAE, based in Dubai, United Arab Emirates, serving as Director of Sales and Marketing Strategy.
I am thrilled to welcome Hilal to the SLANG executive team. His deep experience, and success, in brand building, sales, marketing and growing distribution channels will be invaluable as we grow our business. Now that many of our recent acquisitions are nearing full integration, his skillset will be a tremendous benefit as we now look to rapidly scale distribution into multiple new markets.
Chris Driessen, CEO of SLANG
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