The Cannabist’s Multi-State Expansion with Fashion Lifestyle brand Edie Parker
The TDR Three Key Takeaways for The Cannabist:
- The Cannabist announces a partnership with Edie Parker, expanding fashionable cannabis products to new markets.
- This collaboration introduces The Cannabist to six new states, highlighting their commitment to innovative and stylish cannabis solutions.
- The Cannabist and Edie Parker’s venture represents a significant step towards blending fashion with cannabis, reaching diverse consumer bases.
The Cannabist Company (Cboe CA: CBST, OTC: CBSTF), yesterday announced its collaboration with the cannabis lifestyle brand, Edie Parker. This partnership marks a significant expansion for the company, introducing its high-quality cannabis products, including pre-rolls, vapes, and a new line of edibles, to six new markets across the United States. With this agreement, The Cannabist bridges the gap between cannabis and fashion, catering to a broader audience.
The collaboration with Edie Parker, known for its bold and innovative approach to cannabis lifestyle products, enables The Cannabist to tap into new demographics, especially those interested in the intersection of fashion and cannabis. By introducing Edie Parker’s premium cannabis products in Arizona, California, Colorado, Delaware, Florida, and Virginia, The Cannabist leverages its extensive experience in cultivation, manufacturing, and retail to bring unique offerings to the market. Furthermore, the launch of a new edibles line in Illinois, Massachusetts, New Jersey, and New York signifies The Cannabist’s commitment to innovation and quality.
Jesse Channon, President of the company, praised the partnership, emphasizing the shared vision of breaking down stigmas around cannabis and reaching new audiences. This collaboration exemplifies how leading brands can work together to create compelling product offerings that cater to the evolving preferences of cannabis consumers.
Brett Heyman, Founder and Creative Director of Edie Parker, expressed enthusiasm for the partnership, highlighting the opportunity to bring their distinctive cannabis products to more communities across the country. By aligning with The Cannabist, Edie Parker not only expands its reach but also contributes to changing the narrative around cannabis, aligning it more closely with cultural and fashion trends.
The Cannabist’s partnership with Edie Parker is available in 14 states, with select Edie Parker signature smoking accessories and handbags also available at The Cannabist’s dispensaries. With operations across 15 U.S. jurisdictions and a wide range of products spanning flower, edibles, oils, and tablets, The Cannabist continues to innovate high-quality cannabis products to both medical and adult-use consumers. Want to keep up to date with all of TDR’s research and news, subscribe to our daily Baked In newsletter.
