Tilray Brands Ink Major College Football Sponsorship

In a move that blends craft beer with college football fandom, The Shock Top Company, a subsidiary of Tilray Brands (NASDAQ: TLRY and TSX: TLRY), has announced a refreshing new partnership with Mizzou Athletics. As the official craft beer sponsor of the University of Missouri Tigers, Shock Top is bringing its bold, citrusy flavors to Tigers fans, adding an extra layer of excitement to game days.

Prinz Pinakatt, Chief Marketing Officer at Tilray Beverages, says it best: “Mizzou fans are known for their loyalty and passion, making them the perfect community to embrace our brand.” This partnership isn’t just about cracking open a cold one; it’s about integrating Shock Top into the very traditions that make Mizzou game days special—whether tailgating outside Faurot Field or celebrating a victory with friends.

Beyond the stands, this collaboration highlights Shock Top’s broader commitment to college athletics, athletes, and the fans who support them. It’s more than just a beer deal; it’s about fostering a sense of community and pride that resonates with Tiger Nation, both on and off the field.

The partnership kicks off with the 2024 football season, meaning Tigers fans can raise their Shock Tops while cheering for their team. And with flavors like Belgian White and Mango Wheat, there’s something for every palate in the stands.

Josh Pell, General Manager of Mizzou Sports Properties, is equally excited: “This partnership aligns Shock Top with the passion and pageantry of Mizzou game day.” It’s a fitting match, with Shock Top’s fun, flavorful brews pairing perfectly with the energy of the Tigers.

So, whether you’re a seasoned fan or a first-time visitor to the stadium, you can expect the zesty taste of Shock Top to become a game day staple. Just remember—21 and over, folks. Enjoy responsibly!