When is comes to the purported dangers of electromagnetic radiation (EMR), curiosity among American consumers appears to be rising. American Aires Inc. (CNSX:WIFI) (OTCMKTS: AAIRF) is seeing heightened interest in its Lifetune portfolio of products, as measured through heightened sales and web traffic metrics.
Electromagnetic radiation (EMR) is radiation that has both electric and magnetic fields and travels in waves. It comes from human-made, extra terrestrial and mineral sources from the earth. Electromagnetic radiation can vary in strength from low energy to high energy. EMR at or below the UV spectrum is nonionizing, while ionizing EMR has enough energy to remove tightly bound electrons from an atom or molecule.
While the devices of yesteryear (radio, television signals) used long wave non-ionizing signal bands, new technologies required shorter and more powerful frequencies to function. Since the energy associated with EMR radiation is proportional to frequency and inversely proportional to wavelength, the frequency needed to power things like IoT must be delivered in ultra-short wave bands. These waves are short but power—enough so to damage human tissues with enough accumulated exposure.
Unfortunately, the omnipresent electromagnetic haze can never really be turned “off”. Sure, there’s little things people can do like turn off the wifi router at night. But with cell phone towers beaming incessantly and IoT devices pulsing us constantly, limit overexposure can be challenging.
According to American Aires Chief Revenue Officer Josh Bruni, consumers are catching on to the dangers. This is being reflected in the company’s increasing web traffic, which is substantially higher year over year:
I definitely am looking at lots of different signals. And, probably the first place that I would start when I’m considering all the different inputs and signals to—to really understand that would really just be our own web traffic. And specifically the organic traffic that we have. And the actual data point is, year-over-year, we’re up 40% in the U.S. for organic traffic. And, there’s actually more to that, which is, we had some technology changes a year ago which typically doesn’t help you with SEO and organic traffic. And so the fact that we’re still up 40% indicates that people are curious at least.
Click on the embedded link for more of our newest interview with American Aires Chief Revenue Office Josh Bruni, in his own words.