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Digital - Business - Media

Bally’s Becomes Official Sports Betting Partner of The NHL

Bally’s Corporation (NYSE: BALY), leading US provider of land-based gaming and interactive entertainment, has announced a multiyear strategic partnership designating Bally’s as an Official Sports Betting Partner of the NHL®. This deal represents Bally’s first sports betting partnership with a professional sports league.

Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 151 million followers – league, team and player accounts combined – across Facebook, Twitter, Instagram, Snapchat and YouTube; and more than 100 million fans online at NHL.com.

Bally’s Corporation currently owns and manages 11 casinos across seven states, a horse racetrack and 13 authorized OTB licenses in Colorado.

We are thrilled to enter into this partnership with the NHL, which represents an important milestone in our strategy to become a leader in the online sports betting and iGaming space. With access to the NHL’s official logos and brands, together with our first-of-its-kind media partnership with Sinclair, we will continue on our path to transform how fans engage with their favorite hockey teams.

George Papanier, President and Chief Executive Officer of Bally’s Corporation

Bally’s online sports betting and iGaming offering, which is powered by Bet.Works’ proprietary technology stack, is complemented by its Monkey Knife Fight daily fantasy sports platform and SportCaller’s leading free-to-play products.


To read the full press release, click here.

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