FanDuel Becomes An Official Canadian Sportsbook Partner Of The National Football League
FanDuel Group has entered into a multi-year partnership with the National Football League (NFL) as an Official Sportsbook Partner in Canada, expanding the brands’ existing U.S. partnership across North America. The announcement comes as the company builds out the growth in the newly-formed Ontario market, where additional data metrics should be available in the coming days.
As part of the expanded North American partnership, FanDuel will have rights to use official NFL and member club IP ito engage fans in an authentic way. FanDuel will also have rights to create NFL-themed free-to-play games and run NFL-themed campaigns—including opportunities for users to win trips to NFL games. This includes the Super Bowl, the most popular single-game sporting event in North America. FanDuel’s advertising will feature prominently on NFL-operated digital platforms, including nfl.com.
With the FanDuel partnership in Canada we are able to provide fans with unique and entertaining experiences that will continue to drive high engagement for both organizations, FanDuel is an established global leader in the gaming space and we are excited to bring Canadian NFL fans even closer to the game.Gavin Kemp, Director of Corporate Partnerships, NFL Canada
FanDuel Group will build upon its industry leading partnership with TSN, the exclusive television broadcast partner of the NFL in Canada, to create a game -changing experience for fans interacting with NFL themed content across multiple TSN and NFL platforms. FanDuel’s sports betting experience will be integrated within TSN storytelling to provide viewers with an innovative perspective on the leading NFL stories of each week.
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino, and TVG.